Engaging Customers Through Local Partnerships

Many of us in hospitality are looking for innovative ways to connect with our guests and build loyalty. One approach I’ve found effective is collaborating with local businesses for unique experiences, like craft beer tastings or artisan workshops. It not only promotes our brand but also enriches the local community — has anyone else tried this strategy?

‌⁠‍⁠​‍​‍‌⁠‌​​‍​‍​⁠‍‍​‍​‍‌‍‍​‌‍⁠⁠‌⁠​⁠‌⁠​​‌‍‍‌‌⁠‌​‌‍​‌‌‍⁠​‌‍‍‌‌⁠‌​‌⁠‍‌​‍​‍​‍⁠​​‍​‍‌‍‍⁠​‍​‍​⁠‍‍​‍​‍‌‍⁠‍‌‍‌‌‌⁠‌⁠‌‌⁠⁠‌⁠‌​‌‍⁠⁠‌⁠​​‌‍‍‌‌‍​⁠​‍​‍​‍⁠​​‍​‍‌‍‍‌‌‍‌​​‍​‍​⁠‍‍​‍​‍‌‍⁠‍‌‍‌‌‌⁠‌⁠​‍​‍​‍⁠​​‍​‍‌‍‌​​‍​‍​⁠‍‍​‍​‍​⁠​‍​⁠​​​⁠​‍​⁠‌‍​⁠​​​⁠​⁠​⁠​​​⁠​‌​‍​‍​‍⁠​​‍​‍‌‍‍​​‍​‍​⁠‍‍​‍​‍‌‌‍‍‌​‍⁠‌‌‌‍‌‍‌​​‍⁠‌​⁠‌⁠‌‌⁠⁠​⁠​⁠‌‍⁠‌‌‍‍​‌‌​‌‌‍⁠⁠​⁠​​​⁠​‍‌‌‌‌‌​​⁠​‍​‍‌⁠⁠‌

I love the idea of local partnerships! It’s like having a neighbor who bakes amazing cookies — you both win! Maybe consider hosting some themed events that highlight local artisans, like a ‘Taste of the Town’ weekend. Have you tried incorporating local music or art into the mix?

‌⁠‍⁠​‍​‍‌⁠‌​​‍​‍​⁠‍‍​‍​‍‌‍‍​‌‍⁠⁠‌⁠​⁠‌⁠​​‌‍‍‌‌⁠‌​‌‍​‌‌‍⁠​‌‍‍‌‌⁠‌​‌⁠‍‌​‍​‍​‍⁠​​‍​‍‌‍‍⁠​‍​‍​⁠‍‍​‍​‍‌⁠​‍‌‍‌‌‌⁠​​‌‍⁠​‌⁠‍‌​‍​‍​‍⁠​​‍​‍‌‍‍‌‌‍‌​​‍​‍​⁠‍‍​⁠​‍​⁠‍​​⁠​‌​‍⁠​​‍​‍‌‍‌​​‍​‍​⁠‍‍​‍​‍​⁠​‍​⁠​​​⁠​‍​⁠‌‍​⁠​​​⁠​⁠​⁠​​​⁠​⁠​‍​‍​‍⁠​​‍​‍‌‍‍​​‍​‍​⁠‍‍​‍​‍‌‍⁠⁠‌⁠‌‍‌⁠‍‍‌‍‌​‌​‍‍‌⁠‌⁠‌⁠‍‍‌‌​‌‌‍‌‍‌‍‍‍‌‌‍‌‌‍​‌‌‍⁠⁠‌‌​‍​⁠‌⁠​⁠‍​​‍​‍‌⁠⁠‌

Local partnerships really create memorable experiences! We’ve done beer tastings with a local brewery too. What type of events have worked best for you?

‌⁠‍⁠​‍​‍‌⁠‌​​‍​‍​⁠‍‍​‍​‍‌‍‍​‌‍⁠⁠‌⁠​⁠‌⁠​​‌‍‍‌‌⁠‌​‌‍​‌‌‍⁠​‌‍‍‌‌⁠‌​‌⁠‍‌​‍​‍​‍⁠​​‍​‍‌‍‍⁠​‍​‍​⁠‍‍​‍​‍‌⁠​‍‌‍‌‌‌⁠​​‌‍⁠​‌⁠‍‌​‍​‍​‍⁠​​‍​‍‌‍‍‌‌‍‌​​‍​‍​⁠‍‍​⁠​‍​⁠‍​​⁠​‌​‍⁠​​‍​‍‌‍‌​​‍​‍​⁠‍‍​‍​‍​⁠​‍​⁠​​​⁠​‍​⁠‌‍​⁠​​​⁠​⁠​⁠​​​⁠‌‍​‍​‍​‍⁠​​‍​‍‌‍‍​​‍​‍​⁠‍‍​‍​‍‌​⁠‍‌‍‌⁠‌‍​‌‌​⁠​‌⁠‍‌​⁠​⁠‌​‌⁠‌​‍‍‌​‍⁠‌‌⁠⁠‌‍‌‍‌‍​‌‌‍‌‍‌‌‍‍‌‍⁠⁠‌‌‌‌​‍​‍‌⁠⁠‌

It’s like teaming up with a buddy for a trivia night; you both bring something fun to the table! I’ve found pop-up markets with local vendors attract pretty decent crowds — what type of partnership has surprised you the most, @lindsey_o92?

‌⁠‍⁠​‍​‍‌⁠‌​​‍​‍​⁠‍‍​‍​‍‌‍‍​‌‍⁠⁠‌⁠​⁠‌⁠​​‌‍‍‌‌⁠‌​‌‍​‌‌‍⁠​‌‍‍‌‌⁠‌​‌⁠‍‌​‍​‍​‍⁠​​‍​‍‌‍‍⁠​‍​‍​⁠‍‍​‍​‍‌⁠​‍‌‍‌‌‌⁠​​‌‍⁠​‌⁠‍‌​‍​‍​‍⁠​​‍​‍‌‍‍‌‌‍‌​​‍​‍​⁠‍‍​⁠​‍​⁠‍​​⁠​‌​‍⁠​​‍​‍‌‍‌​​‍​‍​⁠‍‍​‍​‍​⁠​‍​⁠​​​⁠​‍​⁠‌‍​⁠​​​⁠​⁠​⁠​‌​⁠‌‌​‍​‍​‍⁠​​‍​‍‌‍‍​​‍​‍​⁠‍‍​‍​‍​⁠​​‌‍​‍​⁠‌‍​⁠​‌‌‍‌⁠‌​​‍‌‌‌‌‌‌⁠⁠‌‍‌​‌​⁠‌‌​⁠​‌‍⁠​‌⁠‍‍‌‌‌‌​⁠‍‌​⁠‌​​‍​‍‌⁠⁠‌